This week: Is software ROI a sales scam?

[<hadley@softwareceo.com>]

This week at SoftwareCEO.com, three industry veterans weigh in --
heavily -- on the use and abuse of ROI tools to sell software. Jim Zemlin
of Covalent, Press Theriot of Network Associates, and Jeff Hill of
Phormion Sales Tools talk about what's good, bad, and ugly with the
current sales obsession with ROI. They provide plenty of pointers to help
you figure out if you'd benefit from an ROI tool, what you should look
for, and how you should proceed. Plus, there's links to a dozen ROI tools
resources. Read all about it in the "Feature of the Week" at:
http://www.softwareceo.com.


~~~ Some of the new threads in the SoftwareCEO Discussion Forums:

* Operations and Legal: Shareholder meetings:
Can unhappy shareholders bring their attorneys to your company meetings?
http://www.softwareceo.com/forums/showthread.php?s=&threadid=150

* Marketing and PR: Top 10 marketing sites:
Our forum members vote for their favorite Web marketing resources.
http://www.softwareceo.com/forums/showthread.php?s=&threadid=18


~~~ This week's featured file in the SoftwareCEO Downloads Library:

* Advisory Board Docs. This is a zipped collection of four Word files that
CEO Leib Lurie used to set up and maintain a board of advisors at his
software company BeeLine Shopper: legal agreements, letter of
understanding, and a newsletter. Lurie is what we call a serial
entrepreneur: He's started and sold five successful software companies;
BeeLine is number five. He's the kind of guy you ought to pay attention
to; we do. Site Members can get the file in the Operations and Legal
section of the Downloads Library.

The total list of SoftwareCEO downloads now numbers more than 70 unique
files -- check it out at:
http://www.softwareceo.com/member_area/downloads.php.


~~~ This week's featured resource in the SoftwareCEO Buyers' Club:

* Save $720 on some very cool URM software from APPower!, guaranteed to
improve your close rate on demo downloads. What's URM? User relationship
management. We wrote about it in our feature story March 12, 2002; you can
find that in our Editorial Archives. In a nutshell, URM tools let you
steer the evaluation process to reach the people who are actually using
your software. If you increase your close rate by just a few percentage
points, APPower! will pay for itself quickly -- even more quickly if
you're a Site Member at SoftwareCEO, because you can get APPower! for just
$39.95 a month instead of the usual $99.95.

The total list of SoftwareCEO discounts is now $9,179 -- check it out at:
http://www.softwareceo.com/member_area/buyers_club.php.



Best regards,
Bruce Hadley
Founder, SoftwareCEO
mailto:hadley@softwareceo.com
Tel: (503) 842-7208
Fax: (503) 212-0256

PS: If you've not visited SoftwareCEO before, there's a "QuickTour" that
will take you through the highlights:
http://www.softwareceo.com/tour/index.php.


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