This week: How to set software sales quotas

[<hadley@softwareceo.com>]

This week at SoftwareCEO.com, technology sales champion Paul DiModica
tells you the 10 ways most software companies set sales quotas -- and then
lets you know why they're *all* wrong. This is important reading, even if
you're not directly involved in sales; as DiModica points out, quotas are
(or should be) the foundation of your business. Get the scoop here -- read
the "Feature of the Week" at:  http://www.softwareceo.com.


~~~ Some of the new threads in the SoftwareCEO Discussion Forums:

* Marketing and PR: Search engine optimization
http://www.softwareceo.com/forums/showthread.php?s=&threadid=67

* Pricing and Licensing: OEM deals
http://www.softwareceo.com/forums/showthread.php?s=&threadid=147

* M&A and Financing: Strategic partnerships
http://www.softwareceo.com/forums/showthread.php?s=&threadid=142


~~~ This week's featured file in the SoftwareCEO Downloads Library:

* Publisher Agreement. This licensing agreement is a starting template for
OEM situations — when you plan to let someone else modify and resell your
software. It addresses issues of royalties, modification of code, and
ongoing support -- always a  sticky area in OEM deals. It's in the Pricing
and Licensing section.

The total list of SoftwareCEO downloads now numbers more than 70 unique
files -- check it out at:
http://www.softwareceo.com/member_area/downloads.php.


~~~ This week's featured resource in the SoftwareCEO Buyers' Club:

* Save $54 on the Software Success Operating Ratios Survey + Guide. I
wrote this book, back when I worked for Software Success, and it's still a
darn good resource -- if I do say so myself. The Survey portion includes
detailed financial benchmarks from 122 privately-owned software companies,
ranging from startup to $23.5 million in revenue; the median size is $2.9
million. There simply is no other source for small-company operating
benchmarks. Plus, the Guide portion of the book contains 160 pages of
helpful tips, tricks, and case studies gathered from your industry peers.
At the $179 price most people pay, this book is a bargain, at the $125
price our Site Members pay, it's a steal.

The total list of SoftwareCEO discounts is now $9,179 -- check it out at:
http://www.softwareceo.com/member_area/buyers_club.php.


Best regards,
Bruce Hadley
Founder, SoftwareCEO
mailto:hadley@softwareceo.com
Tel: (503) 842-7208
Fax: (503) 212-0256

PS: If you've not visited SoftwareCEO before, there's a "QuickTour" that
will take you through the highlights:
http://www.softwareceo.com/tour/index.php.


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